Facial Aesthetics Is Reshaping Dentistry

Facial Aesthetics Is Reshaping Dentistry - Are You Promoting Your Aesthetic Services?

Facial aesthetics is becoming a major growth driver for dental practices. Services like Botox and dermal fillers increase revenue, improve patient retention, and attract new cosmetic-focused patients. Compared to many dental services reimbursed by insurance, injectables have higher margins, with lower cost of goods, short chair time, minimal lab fees, and cash pay.

Practices that actively promote aesthetic services see measurable production growth and higher recurring revenue: 33% production increase ⁽¹⁾.

Here are some real-world examples of Facial Aesthetic communication by AutoRemind for our dental practice clients

JD Dental (New Hampshire, USA)

We created a dedicated facial aesthetics section on the JD Dental website. This page educates on available treatments, showcases their technology, discusses benefits, and visualizes the outcomes. You can see it at jddentalnh.com/emface-exion-treatment.

Ashley House Dental Specialists (Surrey, UK)

Ashley House Dental Specialists practice chose to use video content on their website to promote facial aesthetics. Video is a powerful trust builder as it shows practitioner’s expertise, reassures patients, reduces hesitation and explains procedures in an engaging way. You can check out the video we created for Ashley House Dental Specialists here www.dental-specialists.com.

We recommend the following best practices for promoting Facial Aesthetics services

Create a Dedicated Website Page
A website page with the offering description, your credibility statement, FAQs, and before-and-after visuals helps patients build trust before committing to the procedure. Since over 80% of dental website visitors are new patients, they need sufficient information and education to feel confident that your practice will deliver on their expectations. To make your page more engaging, you can use video content.

Optimize your website for the aesthetic high-intent SEO keywords and AI search
Make sure that you use high-intent SEO keywords like “Botox dentist near me”, “Facial fillers dental office”, “TMJ Botox treatment”. Specify procedure and equipment trademark names - it would also help your website be searchable by the search engines and AI and improve AI trust score.

Publish Blog Content
Educational blogs with clear, well-structured information would help patients get informed on the procedures: how to prepare, what result to expect and what it would cost. Aside from education, they would help position your practice as an expert in facial aesthetics and reaffirm your focus on the patient wellbeing and customer service. Additionally, blog posts help your website rank better in AI search and grow website traffic. Our recommendation is to reuse your blog content in your newsletters and social media to ensure message continuity. Topics can include:

• Filler options explained
• Botox for TMJ relief
• Gummy smile and lip enhancement
• Preventive Botox
• Smoothing out wrinkles, etc.

Send Email Newsletters
Your current patient base is your most engaged and cost-effective audience. Use mass newsletters to announce new services, promotions (think refer a friend and get a discount!) or share education content from your blog and direct patients back to the site to make an appointment.

Post on your Social Media
Use your social media channels to share your blog posts, before and after photos (remember that patient consent is required), short educational videos or Q&A. Platforms like Instagram and Facebook work well for visually appealing aesthetics content.

Experiment with targeted Google Ads
To capture high-intent searches and generate new patient inquiries, you can run local campaigns targeting terms such as:

• “Botox near me + [city]”
• “Dermal fillers [city]”
• “Facial aesthetics dentist [city]”

The Bottom Line

Facial aesthetics is a strategic, high-margin growth driver for dental practices and best-in-class practices combine clinical capability with strong promotional strategy. Remember – if your patients don’t know about the services you offer, they would not purchase them. The practices that actively market their facial aesthetics services are the ones seeing sustainable competitive advantage and business growth. If your practice offers facial aesthetic services but does not actively promote them, AutoRemind team is happy to help.